A "first mover" and "..one of the sectors major players"

Skånemejerier has always tried to be a first-mover in certain product segments. When it comes to Functional Food our reference list shows that we have fulfilled this goal not only on a domestic level but also on an international! Or as “Dairy Industries International” wrote: “The functional foods market is a potential gold-mine, and the Swedish dairy co-op Skånemejerier is determined to become one of the sector’s major players.



1994   Launch of ProViva, world´s first probiotic fruit drink.

1998   Launch of Måväl with Olibra, first appetite control yoghurt.

1999   Launch of ProViva Active, first probiotic sports recovery drink.

2001   Launch of Prima Liv in Balance, first Low-GI breakfast

2001   Launch of Ceba's Oatly, first oat milk drink

2002   Sweden´s first functional food: Prima Liv in Balance 

2003   Launch of ProViva Shot, first "little bottle" in Scandinavia...

-and probably first probiotic fruit drink shot in the world!

2005   Launch of ProViva sour milk

2006   Launch of ProViva drinking yoghurt

2008   Launch of ProViva Female